It has been a cooler than usual summer in Silicon Valley with lots of time to ride bikes, hike the hills, and enjoy a beer with colleagues. Now the season of data center conferences looms large and I sense everyone is motivated to achieve a lot before year end. If you'd like to read more about what I do when I am not blogging, please look here: I consult to companies - service, software and hardware providers, utilities, and agencies in the data center energy efficiency niche to increase their brand and marketshare. You can always email me directly if you'd like to talk about your own marketing plans in this niche.
With a twinge of sadness on my part, I've been asked to shut down the website sponsored by Pacific Gas & Electric next week, the online collaborative community for data center energy efficiency program managers at utilities. For more than three years, the IT EE collaborative community, founded by Mark Bramfitt, has been the most valuable source of technical and marketing information for utility program managers, according to the testimonials users provided to us. PG&E has restructured its various business units and in this instance, dropped industry leadership with hardly an acknowledgement of its own tremendous contribution to the utilities industry, the DOE, and the vendors who came together to work with utilities nationwide to expand the awareness and conversation about new cooling and energy efficient data enter design. It takes years to build a corporate reputation and not very long to dissolve it. What a shame.
With Andrew Fanara leaving the EPA earlier this year, that leaves just Paul Scheihing at DOE and the LBNL folks to continue the policy-making units with a 4-year perspective... Time for BC Hydro, Duke Energy, XCel and others to pull the utilites back into focus.
Bob Hines has already sent out email invitations to previous participants in the 3rd SVLG Data Center Energy Summit, scheduled for October 14, 2010 at Brocade offices. You can register and read details here. And dont look anywhere else on the SVLG site as I just did because the events section is very out of date! But in fact there was a 2nd meeting of the planning committee (I covered the first one in my June 25, 2010 blog) and with the location secure, the agenda 95% complete, and registration open, it promises to be a great event.
This is old news to some of you but I just got around to viewing James Hamilton's thought provoking presentation at MIX10, and this blog by James Urquhart captures the essence of the public cloud computing cost advantage, in part, obtained by energy efficiency practices. James also provides this amazing statistic for those of you intrested in the volume of water being used in data centers (I am, see previous posts!): James says Amazon deploys a data center using 8MW of electricity, and it consumes 200,000 gallons of water per day - yes per day, in the cooling tower. Have a Green Day!